Geradeaus Marketing offers contract-based, fractional and full-time strategic marketing services. I build persona-driven, Integrated campaigns that raise brand awareness and generate leads.

 Strategy & Planning  |  Cross-Team Coordination  |  Executional Project Management  |  Analysis & Refinement

Core Competencies

Strategy & Planning

I unite your team by empowering them with a common understanding of the target persoans. Our targets are now real people with relatable challenges who are actively looking for the right solution. I build a plan to develop the content that will educate and inform in the very places where they are seeking trusted Information. Your brand and message is consistently presented in mutltiple formats throughout their ecosystem. When they decide to "raise their hand", inside sales and business development teams are prepared with the enablement materials to confidently respond to the incoming inquiries.

• Persona profile development

• Buyer journey maturity mapping 

• Problem and solution definition, messaging & positioning

• Tactics, budgeting & ROI estimation

• Resource utilization and project planning/timeline development

Cross-Team Coordination & Execution & Project Management

Teams will be aware of their role and informed before they need to ask. Stakeholders will be clear when they will be consulted, Informed, and asked for review and approval. Timeline and risk is reported and addressed Ibefore it impacts the project.

• Stakeholder engagement & buy-in

• 3rd party agency and/or in-house resource utilization planning and coordination

• Responsibility assignment matrix development

• Project transparency and proactive communication

• Audit, streamline and document process flows so that wins are repeatable

Reporting, Analysis & Refinement

Marketing operations tools are audited to ensure  both anonymous and known lead activity is captured and attributed to campaign efforts. Accelerate what Is working and quickly kill or refine what isn't. Ensure the the outcome justifies the investment 

• Campaign attribution

• Lead scoring and routing

• Reporting and dashboard development

• Audience nurturing

Tactical Experience

Persona-driven, Integrated campaigns with consistent messaging across every relevant tactic and channel.

Domain Expertise

Deep experience in SaaS cybersecurity, web enablement and server management with a focus on managed IT service providers and the channel partners and technology vendors that serve them. An appreciation for the end-user MSPs and small business owners balancing SLAs, the weight of data protection, and maintaining and increasing profit margins. Combine with the pressures of regulatory compliance, balancing operational and capital expenses, all in a technology environment that feels like it evolves daily.

• Cybersecurity and cyber protection: SaaS security, backup and data protection software.

• Managed IT services: managed service providers (MSPs) and enterprise-class managed services.

• Channel ecosystems: distributors, resellers, technology alliance partners and independent software vendors (ISVs).

• Web and hosting enablement software: platforms sold to and through hosting providers.

• Enterprise software: additional experience in conversational AI and in M&A and dealmaking software.